Introduction to Rowan
In today’s fast-paced business environment, spreadsheets remain one of the most essential tools for professionals across industries. Microsoft Excel has long been the go-to platform for handling data, calculations, and reporting. However, as datasets grow larger and tasks become more complex, many professionals struggle with efficiency and accuracy. This is where Rowan, an innovative AI agent embedded directly into Microsoft Excel, enters the scene.
Unlike Microsoft Copilot, which provides only limited assistance such as answering simple questions or adding a column, Rowan is designed to handle advanced, multi-step tasks. It understands the broader context of entire workbooks, making it capable of interpreting, cleaning, automating, and reconciling complex spreadsheets. With Rowan, businesses and individuals can move beyond manual, repetitive Excel tasks and instead harness AI for smarter productivity.
In this article, we’ll explore everything you need to know about Rowan, including its features, pricing, security, benefits, and upcoming updates.
What is Rowan?

Rowan is an AI-powered agent built to function directly within Microsoft Excel. Its purpose is to streamline complex spreadsheet-related workflows by interpreting context, simplifying formulas, and automating calculations. Whether you’re dealing with massive datasets, messy data that needs cleaning, or multi-step analysis tasks, Rowan acts as a reliable assistant.
Unlike other tools, Rowan doesn’t just provide answers on a cell-by-cell basis. It can analyze large workbooks holistically, break down complicated formulas, and even import data from unstructured sources such as PDFs. This makes it an incredibly powerful ally for accountants, data analysts, business managers, and anyone who works extensively with spreadsheets.
Key Features of Rowan
1. Spreadsheet Review and Explanation
One of Rowan’s standout features is its ability to explain what’s happening in a spreadsheet. If you receive a large Excel file from a colleague or client and don’t know where to start, Rowan can provide a clear overview. It can break down complex formulas, explain logic, and even suggest improvements to streamline performance.
2. Data Import from Documents
With Rowan, users can pull data directly from documents like PDFs or other Excel files. Instead of manually copying and pasting data, you simply attach the document, and Rowan extracts the relevant information into your spreadsheet. This not only saves time but also minimizes human error.
3. Data Cleaning and Reconciliation
Messy data is one of the biggest challenges for Excel users. Rowan can automatically clean, categorize, and reconcile data, ensuring your spreadsheets remain accurate and easy to interpret.
4. Automation of Calculations
If you’re building complex calculations or multi-step formulas, Rowan can automate the process. Instead of manually creating formulas, you can simply tell Rowan what you want, and it will generate the calculation for you.
5. Contextual Understanding of Workbooks
Unlike traditional AI add-ins, Rowan doesn’t just look at small portions of your spreadsheet. It understands the overall context of large workbooks, allowing it to answer questions and execute tasks across multiple sheets and datasets.
6. Onboarding and Support
Rowan offers every new user a 15-minute onboarding call. During this session, experts demonstrate how to use Rowan with real-world examples and answer any questions regarding security and functionality.
How Much Does Rowan Cost?

Rowan offers a free tier that lets users try the service without cost. However, this free version comes with certain usage limitations, such as rate limits on model access.
For businesses that require higher usage limits, advanced functionalities, or custom workflows, Rowan offers an Enterprise tier. Enterprise customers benefit from premium features, additional support, and customizable AI workflows tailored to their organization’s needs.
If you’re interested in upgrading, you can contact the Rowan team directly at support@pactio.io for more details.
Data Security with Rowan
When working with sensitive business data, security is a top priority. Rowan ensures data protection at every step.
- Data Encryption: All data is encrypted both in transit and at rest.
- No Model Training: Your data is never used for AI training purposes, ensuring privacy and confidentiality.
- Industry Certifications: Pactio, the company behind Rowan, is SOC 2 Type II and ISO 27001 certified, proving its commitment to security best practices.
- SAML SSO: For enterprise customers, Rowan offers Single Sign-On (SSO) integration for enhanced access control.
With these measures in place, users can confidently rely on Rowan to handle sensitive data without compromising security.
Getting Started with Rowan

Step 1: Install from Microsoft AppSource
To begin using Rowan, visit the Microsoft AppSource marketplace and install the Rowan add-in.
Step 2: Create an Account
You’ll need to sign up for an account to activate Rowan. If you’re placed on the waitlist, you’ll receive an invite once a spot becomes available.
Step 3: Explore Rowan’s Capabilities
- Ask Rowan to explain complex spreadsheets.
- Import data from documents and files.
- Clean and reconcile messy datasets.
- Automate complex calculations and workflows.
With just a few clicks, Rowan can become your everyday Excel assistant.
Tips for Using Rowan Effectively
- Be Direct and Clear
Use command-style prompts when instructing Rowan. For example, instead of asking “Can you maybe check this data?” you can say, “Categorize this column by product type.” - Break Tasks into Smaller Steps
Rowan performs best when tasks are broken down. Provide specific and detailed instructions rather than asking it to perform multiple vague tasks at once. - Reset Long Conversations
If a conversation becomes too lengthy, accuracy may decrease. Starting a new chat ensures better results. - Ask for Fixes When Needed
If Rowan makes a mistake, simply ask it to correct the error.
By following these practices, you can maximize Rowan’s efficiency and reliability.
Usage and Memory Limits
Like most AI tools, Rowan has certain usage and memory limitations.
- Usage Limits: Free tier users may experience rate limiting. If you encounter consistent error messages, it likely means you’ve hit the limit.
- Memory (Context Window): Rowan processes vast amounts of data at once, but extremely large workbooks or prolonged conversations may exceed its capacity.
- For large workbooks: Use the “Select worksheets” menu to choose specific sheets.
- For long chats: Rowan will prompt you to start a new conversation if limits are reached.
These limitations ensure that Rowan operates efficiently while maintaining accuracy.
AI Models Behind Rowan
Currently, Rowan uses Google’s Gemini models to power its AI capabilities. However, the development team continuously benchmarks other AI models to ensure Rowan delivers the best possible performance. This ongoing evaluation guarantees that users always experience cutting-edge AI assistance.
Upcoming Features of Rowan
The Rowan team is actively working on expanding functionalities to meet user needs. Some upcoming features include:
- Formatting Capabilities: At present, Rowan only processes cell content, not formatting. Soon, users will be able to make formatting edits directly through Rowan.
- Cloud Integrations: Future versions will allow seamless integration with platforms like SharePoint, eliminating the need to manually attach files.
- Custom Workflows & Fine-Tuning: Enterprise customers will soon gain access to workflow customization and fine-tuning, making Rowan adaptable to niche business processes.
These enhancements will further solidify Rowan’s role as a must-have AI assistant for Excel users.
Why Choose Rowan Over Other Tools?
- Deeper Contextual Understanding: Unlike Microsoft Copilot, Rowan doesn’t just focus on small cell ranges; it understands the big picture across complex workbooks.
- All-in-One Functionality: From data cleaning to automation and document imports, Rowan consolidates multiple tasks into a single AI assistant.
- Enterprise-Ready Security: With SOC 2 Type II and ISO 27001 certifications, Rowan is built for secure enterprise use.
- Continuous Improvement: With ongoing feature updates and model benchmarking, Rowan ensures long-term reliability and innovation.
Who Can Benefit from Rowan?
Rowan is versatile and suitable for a wide range of professionals, including:
- Data Analysts who manage complex datasets.
- Accountants needing accuracy and speed in financial spreadsheets.
- Business Managers analyzing sales, marketing, and operational data.
- Consultants who handle client reports and data-heavy deliverables.
- Students and Researchers working with academic or statistical data.
Essentially, anyone who spends significant time in Excel can dramatically increase productivity with Rowan.
Conclusion
Rowan is more than just an AI add-in for Excel; it’s a powerful productivity partner. By understanding the broader context of spreadsheets, automating complex workflows, and ensuring enterprise-level data security, Rowan helps users achieve more with less effort.
Whether you’re an individual exploring the free tier or an enterprise seeking advanced, customizable workflows, Rowan offers a solution tailored to your needs. With upcoming features such as formatting, cloud integrations, and custom fine-tuning, the future of Rowan looks promising.
In a world where time is money, Rowan enables professionals to focus on insights rather than manual tasks. If you rely on Microsoft Excel for your daily work, Rowan is the AI assistant you didn’t know you needed—but once you try it, you’ll wonder how you ever managed without it.